Resume

Email: sampeagler.work@gmail.com

Phone: 512-560-3355

Skills

Content Writing | Copy Writing | Copy Editing | Content Strategy | B2B Communication | Social Media Management | Facebook Ads | WordPress | Adobe Suite | Digital Marketing | Content Development | SEO | Email Marketing

Work History

Technical Writing Senior Analyst – Accenture – Google                                                           

May 2024 – Present
Worked with teams from all over Google to create and edit manuals, sales material, web content, and various technical documentation. Notable projects included Pixel phone lines, smart watches, and sales APIs.

  • Produced written and visual product, process, proposal, sales, and technical documentation.
  • Created product development, design, and marketing documentation support.
  • Supported content and technical writers by researching Accenture’s position on specific topics for RFP responses.

Copywriter – Meta – WhatsApp Business Messaging
2022-Present
Crafted informative content guiding businesses on effective utilization of WhatsApp Business Messaging for customer engagement. Generated innovative content for WhatsApp Business API, including articles, blogs, and guides in alignment with the organization’s marketing and communication strategies. Wrote impactful blogs featured on WhatsApp Business site.

  • Attained significant improvement to over 1M views within seven months by increasing visibility of company’s blog.
  • Achieved 46% increase in web leads through strategic Google Ads, with over 90% conversions into qualified leads.

Brand Copywriter – Proactive Talent
2020-2021
Shaped and executed comprehensive plans to revamp employer image of various companies. Developed engaging and impactful content for employee spotlight blog posts, career websites, employee value proposition enhancement, marketing materials, and tone/voice guidelines. Collaborated with renowned companies such as Siemens Energy, Uber, Boston Consulting Group, and Collibra on a regular basis to create compelling content.

  • Increased 80% of job applicants and generation of 10K global views through effective content production.
  • Achieved 93% surge in female applicants, 80% total applications increase, and top 5 LinkedIn tech company engagement.

Senior Copywriter – Nextbee Corporation
2018-2020

Crafted, revised, and improved content for a comprehensive engagement and loyalty program. Generated compelling copy and materials for various marketing initiatives, training materials, sales presentations, social media campaigns, and websites. Spearheaded execution of B2B sales strategies on social media platforms including Facebook, Instagram, LinkedIn, and Twitter. Led development of content and copy for various microsites, incorporating competitive analysis to ensure web copy, downloadable resources, and whitepapers surpassed industry standards. Client industries included software, retail, healthcare, automotive, and education.

  • Optimized web content for enhanced search engine visibility by utilizing SEMRush and KWFinder.
  • Formulated RFP proposals worth over $100K by collaborating with designers to secure tailored media elements.

Education

Bachelor of Mass Communication, Criminal Justice Minor, Texas State University

Associate of Journalism, Austin Community College