Resume

Email: sampeagler.work@gmail.com

Phone: 512-560-3355

Skills

Copy Writing | Copy Editing | Content Strategy | B2B Communication | Social Media Management | Project Management | Team Leadership | WordPress | Adobe Suite | Digital Marketing | Content Development | SEO | Email Marketing

Work History

Technical Writing Senior Analyst – Accenture – Google                                                           

  •  Worked with teams from all over Google to create and edit manuals, sales material, web content, and various technical documentation. Managed projects including Pixel phone lines, smartwatches, and sales APIs.
  •  Produced written and visual product, process, proposal, sales, and technical documentation.
  •  Created and edited product documentation for training programs for external customers and internal employees.
  •  Implemented AI tools to improve workflow and increase output. 
  •  Supported content and technical writers globally through editing, advising, and collaborating.

Copywriter – Meta – WhatsApp Business Messaging
2022-Present

  •  Crafted informative content guiding businesses on the effective utilization of WhatsApp Business Messaging for customer engagement. Generated innovative content for WhatsApp Business API, including long-form articles, blogs, and guides in alignment with the organization’s marketing and communication strategies. Wrote impactful blogs featured on the WhatsApp Business site.
  •  Developed and designed style guides, content guidelines, and workflows for the new department.
  •  Attained significant improvement to over 1M views within seven months by increasing the visibility of the company blog.
  •  Achieved a 46% increase in web leads through strategic Google Ads, with over 90% conversions into qualified leads.

Brand Copywriter – Proactive Talent
2020-2021

  •  Shaped and executed comprehensive plans to revamp the employer image of various companies. Developed engaging and impactful content for employee spotlight blog posts, career websites, employee value proposition enhancement, marketing materials, and tone/voice guidelines. Collaborated with renowned companies such as Siemens Energy, Uber, Boston Consulting Group, and Collibra regularly to create compelling content and creative communities for their employees.
  •  Increased 80% of job applicants and generated 10K global views through effective content production. 
  •  Achieved a 93% surge in female applicants, an 80% total applications increase, and top 5 LinkedIn tech company engagement.

Senior Copywriter – Nextbee Corporation
2018-2020

  •  Crafted, revised, and improved content for a comprehensive engagement and loyalty program. Generated compelling copy and materials for various marketing initiatives, training materials, sales presentations, social media campaigns, and websites. Spearheaded the execution of B2B sales strategies on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter. Led development of content and copy for various microsites, incorporating competitive analysis to ensure web copy, downloadable resources, and whitepapers surpassed industry standards. Client industries included software, retail, healthcare, automotive, and education.
  •  Optimized web content for enhanced search engine visibility by utilizing SEMrush and KWFinder.
  •  Formulated RFP proposals worth over $100K by collaborating with designers to secure tailored media elements.
  • Managed a team of writers from multiple countries to create quality content using optimized workflows.

Education

Bachelor of Mass Communication, Criminal Justice Minor, Texas State University

Associate of Journalism, Austin Community College