Email: sampeagler.work@gmail.com
Phone: 512-560-3355
Skills
Copy Writing | Copy Editing | Content Strategy | B2B Communication | Social Media Management | Project Management | Team Leadership | WordPress | Adobe Suite | Digital Marketing | Content Development | SEO | Email Marketing
Work History
Technical Writing Senior Analyst – Accenture – Google
- Worked with teams across Google to create and edit manuals, sales materials, web content, and technical documentation. Managed projects including Pixel phone lines, smartwatches, and sales APIs.
- Produced written and visual product, process, proposal, sales, and technical documentation.
- Created and edited product documentation for training programs for external customers and internal employees.
- Implemented AI tools to improve workflow and increase output.
- Created marketing content and strategy for product launch events.
Copywriter – Meta – WhatsApp Business Messaging
2022-Present
- Crafted informative content guiding businesses on the effective utilization of WhatsApp Business Messaging for customer engagement. Generated innovative content for the WhatsApp Business API, including long-form articles, blog posts, and guides aligned with the organization’s marketing and communication strategies. Wrote impactful blogs featured on the WhatsApp Business site.
- Developed and designed style guides, content guidelines, and workflows for the new department.
- Boosted the company blog to over 1M views within seven months by improving visibility.
- Achieved a 46% increase in web leads through strategic Google Ads, with over 90% conversions into qualified leads.
Brand Copywriter – Proactive Talent
2020-2021
- Shaped and executed comprehensive marketing campaigns to revamp employer images. Developed engaging, impactful content for employee spotlight blog posts, career websites, employee value proposition enhancement, marketing materials, and tone/voice guidelines. Collaborated with companies including Siemens Energy, Uber, Boston Consulting Group, and Collibra to create compelling content and creative communities for their employees.
- Increased job applicants by 80% and generated 10K global views through effective content production.
- Created and managed marketing campaigns utilizing paid search, SEO strategy, Google Ads, and social media.
Senior Copywriter – Nextbee Corporation
2018-2020
- Created, revised, and improved content for a comprehensive engagement and loyalty program. Generated compelling copy and materials for marketing initiatives, training materials, sales presentations, social media campaigns, and websites. Spearheaded the execution of B2B sales strategies on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
- Incorporated competitive analysis to ensure web copy, downloadable resources, and whitepapers surpassed industry standards. Client industries included software, retail, healthcare, automotive, and education.
- Managed a team of writers from multiple countries to create quality content using optimized workflows.
- Formulated RFP proposals worth over $100K by collaborating with designers to secure tailored media elements.
Marketing and Social Media Manager – Social Media Online Classes
2014-2018
- Developed monetized marketing campaigns for small and medium-sized businesses utilizing social channels including Google Ads, Facebook Ads, and email marketing.
- Created marketing strategies aimed at customer retention and reengagement
- Managed lifecycle marketing strategies across multiple verticals including finance, retail, real estate, agriculture, and social media services
- Wrote guides on effectively using social media for small businesses
Education
Bachelor of Mass Communication, Criminal Justice Minor, Texas State University
Associate of Journalism, Austin Community College
